Stop Selling & Start Serving: Taking Ego Out of the Sales Process with Bill Caskey

In a profession that's filled with constant pressure to hit goals, sales trainer and coach, Bill Caskey talks with James Mayhew about what it takes to exceed at sales in 2023.

Bill Caskey went from hating sales and thinking about getting out of it – to becoming a sales author, trainer and coach helping thousands of people worldwide master world-class skills and achieve world-class results.

Discussion Points:

• Bill's personal journey and his early struggles as a sales professional - even considering getting out of sales
• What most sales training is and why it's ineffective
• Getting to know your buyer
• Asking the question, Is that really how people want to be sold to?
• Humility and confidence in sales
• Confidence or Conviction?
• Building your personal brand - why every sales person needs to be producing content
• Overcoming the desperation mindset
• Why your ego is hurting your sales

About Bill Caskey

Bill is a sales development leader and experimenter who has been improving B2B sales teams and executives since 1990. His philosophies and strategies have fueled explosive growth in sales and profits for his clients. Bill’s passionate about sharing his ideas about selling, business, life, money, and meaning.

he is the author of Same Game New Rules, Rewire The Sales Mind, and The Sales Playbook, to name a few. He also co-hosts two podcasts: The Advanced Selling Podcast, a weekly podcast counseling sales forces and leaders who seek to improve their business—and

The Bill Caskey Podcast, a deeper dive into achievement.

Get Bill's free download, 5 Reasons You Don't Have Enough Clients

Visit Bill's website at BillCaskey.com

Mentioned in this episode:

Get James' free "5 Day Founder Bootcamp Guide" at ThrivingCultureGuide.com